The next massive thing in SEO is Accelerated Mobile Pages. AMP is an open-source project designed to help web publishers create mobile-optimized content that will load instantly on all devices.
So keep reading further to understand more about Google AMP.Google wants webpages with rich content like animations, video, and graphics to work alongside smart ads and to load instantaneously. Google wants the same code to work across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of device you’re using, be it a smartphone or a tablet.
It has proved itself as the best possible mobile experience for its users, and this time Google’s goal is to deliver the best AMP. Google wants to get information to the end user as fast as possible, says Mr. Michael Bertini, who is a search marketing expert for the digital marketing agency at iQuanti. Nobody likes waiting, so why does Google want the user to wait to read or see something?
Google officially integrated AMP-powered web pages into its mobile search results on 23 February 2016. AMP-coded pages arrive in a mobile search results “carousel,” and Google features an AMP icon that looks like a thunderbolt, which is the acronym of “AMP.”
AMP is centered on news stories from online publishers, primary content from Google search users, and AMP pages in mobile search results. AMP also applies to other types of businesses, such as e-commerce organizations, for which the AMP results carousel and other components are well-suited.
Google AMP (Accelerated Mobile Pages) is an open-source framework that allows for the creation of web pages that load quickly on mobile devices. AMP pages are designed to prioritize speed and user experience, with the aim of reducing bounce rates and increasing engagement on mobile websites.
The AMP framework achieves this by using a stripped-down version of HTML, streamlined CSS, and a set of standardized JavaScript libraries. Additionally, the AMP framework pre-renders the page content to ensure that it loads quickly and smoothly.
AMP pages are hosted on the Google AMP cache, which is a content delivery network (CDN) that stores and delivers AMP pages to users around the world. When a user clicks on an AMP page in Google search results, the page is served directly from the Google AMP cache, rather than from the publisher’s server.
The AMP framework is supported by a wide range of publishers, including major news organizations and e-commerce sites. By implementing AMP pages, publishers can improve the mobile user experience and potentially increase traffic and engagement on their websites.
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